Expert Storytelling that Engages Your Audience

Organizations need to focus on data and analytics as the underlying foundation to a differentiated customer experience.

Through a series of in-depth interviews with three Adobe customers, IDC conducted research that explored the value and benefits for organizations using Adobe Campaign Managed Cloud Services to support their cross-channel marketing strategies

IDC’s study establishes the value organizations can achieve by upgrading their digital commerce operations from Magento Open Source to Adobe Commerce. With Adobe Commerce, organizations demonstrated that they were able to increase staff productivity, achieve business agility, and increase customer satisfaction.